DineshSajnani
Creative director
I direct advertising films, and build the generative AI and agents that make them.
Email meReel oneDirector’s reel
Three years of digital films, commercials and influencer reels for lifestyle, fashion, retail and tech brands. Every frame below opens the film.
Producer first
Ten years and more in advertising film production: budgets, crews, talent, locations and delivery, in India and abroad. I still direct like a producer. Every frame has to be worth what it costs.
Founder of Creative AF, a production house, and Entertainment Quotient, an events and brand IP agency.
Every one of these sets ran on a call sheet. Now part of the call sheet runs itself.
Then the tools changed.
It starts with a line.
Yours, mine, or one we write together. One sentence that says what the film has to do.
AI draws it first.
Screenplay beats, storyboards, look-tests and animatics built with generative tools, so everyone agrees on the film before a single call sheet goes out.
Then we shoot it for real.
Real crew, real talent, real light. Generative shots only where they earn their place in the edit.
One idea. Every screen you need.
Agents I build handle the cutdowns, reframes, subtitles and versions for film, OTT, web and social, so the craft goes into the film and not the admin.
Call sheetBring me in
For brands and agencies who want generative AI and agents inside the creative work, without losing the craft that makes people watch.
| Engagement | What happens | Right for |
|---|---|---|
| AI creative audit | A working session with your team: where generative AI and agents fit your content pipeline, what to try first, and what to leave alone. | Brand and agency teams getting started |
| AI-assisted production | Campaign films, OTT and web content directed and produced with AI in the pipeline: faster boards, generative shots where they work, live action where they don’t. | Brands with a campaign to make |
| AI pipelines & agents | Custom AI workflows for creative teams: screenplay and storyboard drafts, look development, motion graphics, versioning, subtitles and delivery. | Studios, agencies and in-house content teams |
| Creative director on call | Ongoing creative direction across TVCs, digital films, OTT and web content, and the AI tools behind them, for a campaign or a quarter. | Agencies that need a creative head |
Departments
Direction · Screenplay · Storyboard · Production · Motion graphics · After Effects · Edit & post · Generative AI · AI agents
Formats
TVC · Digital film · OTT · Web series · Branded content · Influencer reels · Social
A film byDinesh Sajnani
- Directed, produced & creative direction
- Dinesh Sajnani
- Brands
- Phoenix Malls · Inorbit Malls · realme · Kora by Nilesh Mitesh · Good Flippin’ Burgers · Praia
- Featuring
- Vaani Kapoor · Palak Sindhwani · Parul Gulati · Fukra Insaan · Aditi Agrawal · Aksh Baghla · Tushar Shetty
- Craft
- Storytelling · Screenplay · Storyboard · Product placement · Brand presence · Colour science · Music
- Post & tools
- Motion graphics · After Effects · Generative image & video · AI agents
- Formats
- TVC · Digital film · OTT · Web series · Branded content · Influencer reels
- Companies
- Creative AF · Entertainment Quotient